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Joe originally trained as a camera assistant with the BBC on several television productions, after which he became a camera operator and editor for a high-end wedding film company, Clark & Palmer Wedding Films. Before leaving the UK, he set up his own freelance film business, working with British companies such as Bulb Studios, Jaguar Land Rover and Waitrose. He also filmed, edited and directed a documentary about the Battle of Britain for the Royal Air Force (RAF) Fighters Association, funded by the Heritage Lottery Fund. This film has been released in six museums across Britain, and accepted by the British Film Institute. Most recently Joe worked on a feature length Documentary in Minnesota featuring Artist Jeffrey T. Larson. The film was accepted into the Catalyst Film Festival and won best Minnesota Film.

While filming, Joe focuses on capturing the passion and character of his clients, whether they're international car manufacturers and food production corporations, or local artists and musicians.

Joe currently lives in West Yorkshire, England.